Google Search Console Integration

Swetrix offers a seamless integration with Google Search Console (GSC), allowing you to view your search traffic data directly within your analytics dashboard. This integration bridges the gap between Search Intent (what users are looking for) and On-site Behavior (how they interact with your site).

Why connect Google Search Console?

By connecting GSC, you can unlock valuable SEO insights without leaving Swetrix:

• Keyword Analysis: See exactly which search queries are driving traffic to your website.
• Performance Metrics: Monitor Impressions, Clicks, Click-Through Rate (CTR), and Average Position for each keyword.
• Privacy-Focused: View this data alongside your privacy-friendly analytics in a unified interface.

How to Set Up

Prerequisites

You must have a Google Search Console account with your website property already verified.

1. Navigate to Project Settings: Open your project dashboard and click on the Settings tab in the navigation menu.

2. Go to Integrations: Select the Integrations tab from the sidebar menu.

3. Connect Google Account: Locate the Google Search Console card and click the Connect button. You will be redirected to Google to authorize Swetrix to access your Search Console data.

   Note: We only request read-only access to view your verified sites and search analytics data.

4. Select Your Property: Once authenticated, you will be redirected back to the settings page. You will see your linked Google email address.

   Select the correct Website Property (domain) from the dropdown menu that corresponds to your Swetrix project.

5. Save: Click the Save button to finalize the connection.

Viewing Search Data

Once connected, your search data will automatically populate in your project dashboard.

1. Go to your Project Overview.
2. Scroll down to the Traffic panel (where Sources, Mediums, etc., are listed).
3. Click on the Keywords tab.

You will now see a list of keywords (queries) that users typed into Google to find your site, along with:

• Clicks: The number of times users clicked your link.
• Impressions: How many times your site appeared in search results.
• CTR: The percentage of impressions that resulted in a click.
• Position: The average ranking of your site for that query.

This unified view helps you understand the complete marketing funnel: from the initial search intent on Google to the resulting engagement on your website.