Goals

Goals allow you to track specific actions that visitors perform on your website. They help you measure how well your site fulfils your target objectives.

Overview

A Goal in Swetrix represents a desired outcome, such as a visitor signing up for a newsletter, downloading a file, or reaching a "Thank You" page after a purchase. By defining goals, you can see conversion rates and trends for these critical actions directly in your dashboard.

Swetrix supports two types of goals:

1. Pageview: Triggered when a visitor visits a specific page URL.
2. Custom Event: Triggered when a specific custom event is sent from your website.

Creating a Goal

To create a new goal:

1. Navigate to the Goals tab in your project dashboard.
2. Click the Add Goal button.
3. Fill in the goal details in the modal window.

Goal Settings

Setting	Description
Name	A friendly name for your goal (e.g., "Newsletter Signup").
Type	Choose Pageview to track page visits or Custom Event to track specific interactions.
Match Type	Exact match: The value must match exactly. Contains: The value must contain the specified string.
Value	For Pageview: The path of the page (e.g., /pricing or /thank-you). For Custom Event: The name of the event (e.g., signup_completed).
Metadata Filters	(Optional) Add specific conditions based on event metadata. For example, track only signups where plan equals pro. You can add multiple key-value pairs.

Managing Goals

Once created, your goals will appear in a list on the Goals tab.

• Search: Use the search bar to filter goals by name.
• Edit: Click the pencil icon to modify a goal's settings.
• Delete: Click the trash icon to remove a goal.

Analyzing Goal Data

Each goal in the list displays a quick summary of its performance for the selected time period.

Summary Cards

• Conversions: The total number of times the goal was completed.
• Conversion Rate: The percentage of unique sessions that completed the goal. Calculated as: (Unique Visitors who completed goal / Total Unique Visitors) * 100.

Detailed Chart

Click on any goal in the list to expand it and view a detailed performance chart.

The chart visualises two metrics over time:

1. Conversions (Green): The volume of goal completions.
2. Sessions (Blue): The number of unique sessions that contributed to these conversions.

This visualisation helps you identify trends, such as which days or times generate the most conversions.